Unilever recently announced the launch of its new body-careproduct, Love, Beauty and Planet to drive and support the sustainable beauty movement across the Middle East. Making its debut in the region, the new product range aims to reduce its annual carbon footprint by 20% by the year 2020 whilst continuing to minimise waste in the region with its environmental-friendly formula and ingredients.
The growing public preference for clean, green and sustainable products continues to accelerate as consumers are increasingly more interested in the process of products being manufactured. According to research by TechSci, the MEA market for natural and organic cosmetics could grow annually by 12-15% over the next five years, placing the retail value at $4 billion by 2020. Unilever’s new retail brand will contribute towards revolutionising consumer behaviour to meet the rising demand of consumers seeking to convert to environmentally responsible products.
Love, Beauty and Planet aims to inspire a movement encouraging everyday change makers in the country to work towards a more green, sustainable and safer planet by reducing carbon footprint and minimising plastic waste.
Love, Beauty and Planet features hair, oral, skin cleansing and skincare products, with sustainably sourced ingredients, fast-rinse solutions that save water, vegan friendly formulations and bottles that are 100% recycled and recyclable.
In addition, the new product comprises of infused formulas with several natural ingredients including lavender, ylangylang, coconut water, argan oil, shea butter and tea tree oil, all which are vetted and independently certified by People for the Ethical Treatment of Animals (PETA), for cruelty-free and vegan causes.
Love, Beauty and Planet is now available in stores across the Middle East region. For more information, please visit www.lovebeautyandplanet.com
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