Now here’s something to look out for on your trip back after Summer – A team of top British celebrities including much loved chef Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make special appearances in British Airways’ soon-to-be-released new pre-flight safety video, which launches in September for Comic Relief.
The new film is pretty entertaining and features some of Britain’s best-loved personalities having been designed to help customers absorb all-important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.
British Airways’ chairman and CEO, Alex Cruz said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
In a characteristic ending of the video, Rowan Atkinson (aka childhood favourite Mr Bean) comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief. This could be you if you’re travelling back in September – but at least you know what to do with those left over pounds and pennies!
Keep your eyes peeled for this new safety vid on your trip back home and let us know what you think!